Ad Serving Limit

The ad serving limit is a mechanism publishers implement to temporarily restrict the number of ads shown from a particular advertiser, domain, or app

Types of Ad Serving Limits

There are 2 types of limits when it comes to ad delivery.

1. By Budget

This establishes an ad serving restriction tied to a predefined budget. When the budget limit is reached, no more ads will be served from that account or zone. AdManager offers 2 options:

  • The Total Budget option allows you to set an overall budget limit. Once the total spending reaches this predefined limit, the ad serving stops for that account or zone until the budget is adjusted or reset for the next period. 
  • The Daily Budget option allows you to specify a daily spending limit. The ad serving will pause for that account or zone on days when the daily budget is exhausted. It provides a daily cap on spending, allowing for more precise control over daily expenses within the overall campaign.

2. By Interactions 

This option imposes an ad serving limit based on a predetermined number of interactions. Once this interaction limit is reached, further ads won't be served from that account or zone. Just like in the "By Budget" case, AdManager offers 2 options:

  • The Total Interactions option limits an ad's total number of interactions (engagements, clicks, etc.). Once this predefined interaction limit is reached, ad serving stops until the interaction limit is adjusted or reset for the next period.
  • The Daily Interactions option sets a daily limit on interactions. The ad serving will pause for that account or zone on days when the daily interaction limit is reached. 

Alternatively, you can opt for no limit and continue serving ads without any restrictions.

How to Set an Ad Serving Limit

You can set an ad serving limit while creating a new ad item or while editing an existing one.

add-ad-item-schedule-pricing.png

To get started, navigate to Advertisers > Select an advertiser > Campaign > Ad Items.

You will find the Ad Serving Limit under Step 2, Schedule & Pricing. Selecting a limit, whether by budget or by interaction, will prompt you to set your campaign’s limits and to turn the throttle option on or off.

Throttling your ad item will help spread its distribution evenly throughout the day. For example, if you set a Daily Budget of EUR 1,000, throttling your ad item will spend around EUR 41.6 each hour.

If, for whatever reason, the system delivers below or over the budget in an hour, it will automatically recalculate and redistribute the daily budget for the remaining day. 

Was this article helpful?
0 out of 0 found this helpful

Got a more specific question?

Please consider discussing it with one of our specialists.

Contact Us