An ad item is a specific piece of ad inventory that represents data required for the ad to be delivered and measured.
Each ad item contains information such as:
- Schedule & Pricing: When will the ad item be delivered, and what pricing model will it use?
- Delivery details: How often will the ad be delivered?
- Targeting information: The criteria that advertisers can use to target their ads, such as demographics or device targeting.
These ad items are important because they can be used to target specific audiences. Also, publishers can use them to manage advertisers' campaigns or to track their results.
How to Add Ad Items to a Campaign
To manage your ad items or create a new one, you must go to Advertisers > select an Advertiser > Campaign > Ad Items > Add Ad Item.
The accompanying image shows the layout of the Ad Manager's Ad Item tab, displaying all your ad items for a specific campaign, along with options to add a new one, assign to zones, and archive.
Follow the simple four-step process below to add an ad item to your campaign for a chosen advertiser.
Step 1. General Details
1. Name your ad item (not visible to the audience).
2. Choose Ad Item Status
- Active: Your ad item starts running as soon as the setup is complete and is directed to the designated campaign.
- Paused: Your ad item won't run immediately after setup. It stays paused until you change this in the Ad Item Settings.
Step 2: Schedule & Pricing
1. Priority - The Ad Item Priority helps decide the order in which ads are delivered. Lower numbers mean higher Priority.
2. Weight (1 to 100) - Weight decides which ad gets shown when priorities are the same. A higher weight means more frequent delivery.
3. Choose the Pricing Model - Pick from CPM (Cost-per-Mile) or CPD (Cost-per-Day) pricing.
4. Insert a Bid - The maximum amount the advertiser will pay for one ad impression.
5. Set Dates - Specify when the campaign starts and ends.
6. Choose the Ad Serving Limits
- By Budget: Stop serving ads when the budget is exhausted. Set a limit based on the total budget or daily budget.
- By Interaction: Stop serving ads after a certain number of interactions. Set a limit for total interactions or daily interactions.
- No Limit: Keep serving ads without any restrictions.
7. Throttle - Throttling an ad will distribute it evenly throughout the day. Any unconsumed hourly Budget or Interactions will be automatically redistributed across the remaining hours of the day.
Step 3: Frequency Capping
1. User Capping - Determine how often a particular user can see an ad item. To illustrate, setting a user cap of 5 with a daily frequency will limit your ad's delivery to a unique user to no more than 5 per day.
2. User Frequency - Define the number of times a specific ad is displayed to a user within a designated time frame, such as hourly, daily, weekly, or monthly.
3. After-Click Capping - After-Click Capping suspends delivering the ad item to a user for a set time after clicking it. For instance, if you configure a daily frequency for after-click capping, the ad will stop delivering for a day after a single click.
4. After-Click Frequency - Specify whether a user can be shown an ad after he clicks on it. This can have hourly, daily, weekly, or monthly frequency.
Step 4: Audience Targeting
1. Allowed Refreshed Option - The Allow Refreshed feature determines if an ad will automatically refresh in a single session after a given period in a single session.
2. Country Targeting - Target users from specific countries/regions.
3. Browser Targeting - Target users based on the browser they’re using.
4. Operating System Targeting - Target users based on their operating system.
5. Device Targeting - Target users based on device type.
Once all required settings have been configured, click Add Ad Item to create it. Your new ad item will be added to your Ad Items menu under that advertiser.