Our Ad Manager offers 2 pricing models to choose from:
- CPM (Cost-per-Mille, also called Cost-per-Thousand Impressions) - This is the most common model in which the publisher is paid for every thousand ad displays.
- CPD (Cost-per-Day) - Advertisers pay a fixed amount for their ad to be displayed for an entire day.
Using a CPM Pricing Model
You should choose a CPM model on Sevio Ad Manager if the advertisers' goals are related to:
- Brand Exposure - If advertisers aim to maximize brand exposure and visibility, CPM is the go-to choice. They pay per thousand impressions, making it ideal for building broad awareness.
- Display Advertising - CPM is commonly used for display advertising, focusing on getting your message in front of a large audience.
Using a CPD Pricing Model
You can select a CPD model on Sevio Ad Manager if the advertisers' goals are related to:
- Time-Sensitive Promotions - CPD is perfect for time-sensitive promotions or events where advertisers want their ads to have maximum exposure throughout the day.
- Fixed Budget - If your advertiser has a fixed daily budget and wants to control costs while ensuring continuous visibility, CPD is a strategic choice.
How to Set a Pricing Model
You can set a pricing model while creating an Ad Item.
Important: The pricing model cannot be modified after the Ad Item is created. Basically, if an Ad Item was initially set to CPD, it cannot be changed later to CPM (and vice versa) through editing. To use a different pricing model, you must create a new Ad Item.
1. Set a Pricing Model for a New Ad Item
- In the Ad Item tab, press the Add Ad Item button.
- Name your Ad Item (not visible to the audience).
- Select the Ad Item Status.
- In the Schedule & Pricing tab, select the Pricing Model option that best fits your needs.
- Finish the entire process of adding an ad item and save it.
2. Set Another Pricing Model for an Existing Ad Item
Changing the pricing model for an existing Ad Item is not supported.
To use a different pricing model:
- Create a new Ad Item (or duplicate one).
- Select the desired pricing model during setup.
- Save the new Ad Item.
Once you've completed and saved the ad item and selected the best pricing model for your campaign, it will be successfully added to your Ad Items menu under that advertiser.