Adding Ad Items to a Campaign

An ad item is a specific piece of ad inventory that represents data required for the ad to be delivered and measured

Each ad item contains information such as:

  • Schedule & Pricing: When will the ad item be delivered and what pricing model will it use.
  • Delivery details: How often will the ad be delivered.
  • Targeting information: The criteria that advertisers can use to target their ads, such as demographics or device targeting.

These ad items are important because they can be used to target specific audiences. Also, publishers can use them to manage advertisers' campaigns or to track their results.

How to Add Ad Items to a Campaign

To manage your ad items or create a new one, you must go to Advertisers > select an Advertiser  > Campaign > Ad Items.

The accompanying image showcases the layout of the Ad Manager's Ad Item tab, displaying all your ad items for a specific campaign along with the option to add a new one


Follow the simple four-step process below to add an ad item to your campaign for a chosen advertiser.

Step 1. General Details


1. Name your ad item (not visible to the audience).

2. Choose Ad Item Status

  • Active: Your ad item starts running as soon as the setup is complete and is directed to the designated campaign.
  • Paused: Your ad item won't run immediately after setup. It stays paused until you change this in the Ad Item Settings.

Step 2: Schedule & Pricing


1. Priority - The Ad Item Priority helps decide the order in which ads are delivered. Lower numbers mean higher Priority.

2. Weight (1 to 100) - Weight decides which ad gets shown when priorities are the same. A higher weight means more frequent delivery.

3. Choose the Pricing Model - Pick from CPM (Cost-per-Mile), CPC (Cost-per-Click), or CPD (Cost-per-Day) pricing.

4. Insert a Bid - The maximum amount the advertiser will pay for one ad impression.

5. Set Dates - Specify when the campaign starts and ends.

6. Choose the Ad Serving Limits

  • By Budget: Stop serving ads when the budget is exhausted. Set a limit based on the total budget or daily budget.
  • By Interaction: Stop serving ads after a certain number of interactions. Set a limit for total interactions or daily interactions.
  • No Limit: Keep serving ads without any restrictions.

7. Throttle - Throttling an ad will distribute it evenly throughout the day.

Step 3: Frequency Capping


1. Global Capping – Decide how frequently an ad item is delivered based on the chosen frequency. For example, setting a global capping of 5,000 with a daily frequency will deliver your ad no more than 5,000 times per day.

2. Global Capping FrequencySpecify how often an ad is displayed within a given time, whether hourly, daily, weekly, or monthly. 

3. User CappingDetermine how often a particular user can see an ad item. To illustrate, establishing a user capping of 5 with a daily frequency will limit your ad's delivery to a unique user to no more than 5 times per day.

4. User Capping FrequencyDefine the number of times a specific ad is displayed to a user within a designated time frame, such as hourly, daily, weekly, or monthly. 

5. After-Click Capping – After-Click Capping suspends delivering the ad item to a user for a set time after clicking it. For instance, if you configure a daily frequency for after-click capping, the ad will stop delivery for a day after being clicked once.

6. After-Click FrequencySpecify whether a user can be shown an ad after he clicks on it. This can have hourly, daily, weekly, or monthly frequency.

Step 4: Audience Targeting


1. Allowed Refreshed Option - The Allow Refreshed feature determines if an ad will automatically refresh in a single session after a given period in a single session.

2. Country Targeting

3. Browser Targeting

4. Operating System Targeting

5. Device Targeting

Once you've completed these steps, your new ad item will be added to your Ad Items menu under that advertiser.

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