In order to add a new App to your Inventory, go to the Inventories tab and click the Add Inventory button in the top-right corner of your dashboard.
In the new window, you just have to switch from Website to Application and fill in the General Details of your Inventory.
Step 1: General Details
1. Under the Type field, select Application.
2. Select the Platform (Android or iOS).
2.1 If you selected Android, type in your App Bundle Name. You can find this in the app’s Play Store URL, after id. For example, in https://play.google.com/store/apps/details?id=com.microsoft.skydrive the id is com.microsoft.skydrive.
2.2 If you selected iOS, type in your App ID. You can find this in the app’s iTunes store URL as a string of numbers directly after the id. For example, in https://apps.apple.com/ro/app/onedrive/id823766827 the id is 823766827.
3. Pick an Alias. This will help you recognize your inventory more easily.
4. Select the categories of your Inventory.
Step 2: Ad Preferences
You can control your ad preferences by selectively turning specific parameters on or off. You can apply general account-level preferences or create custom filters tailored to your needs.
1. Ad Categories
Ad Categories help decide what types of ads are allowed on your website. This allows you to block specific ad categories, such as political or religious ads.
A Seat is a unique identifier given to an advertiser. This filter allows you to block specific advertisers altogether, based on their identifier.
3. Advertiser Domains
Unlike Seats, Advertiser Domains allow you to block a specific domain from displaying ads on your website.
4. Creative IDs
Creative IDs allow you to disallow specific ads.
5. Unique Creatives
This feature prevents the same ad from being shown in multiple ad zones on the same page.
6. Unique Advertisers
This feature prevents the same advertiser's ad items from being displayed in various ad zones on the same page.
Please be aware that turning Unique Creatives and Unique Advertisers on may leave certain ad zones empty.