Bogdan Cretu
Articles
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What are the Ad Manager Inventories?
An inventory refers to a website or app that you own and that you want to monetize by delivering ads. The Inventory tab gives you an overview of all your websites and apps, together with their stat...
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Script Creatives on Sevio AdManager
Script creatives are code snippets embedded in HTML, JavaScript, or other languages to add functionality or interactivity. JavaScript is commonly used for scripting within HTML5 creatives. How to A...
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Pricing Models Explained
Our Ad Manager offers 3 pricing models to choose from: CPM (Cost-per-Mille, also called Cost-per-Thousand Impressions) - This is the most common model where the publisher gets paid for every one t...
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HTML5 Creatives on Sevio AdManager
HTML5 creatives are ads built with JavaScript, HTML, and CSS that serve on web pages or apps. They can be either display or rich media. Display – These are essentially image ads that, when clicke...
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Frequency Capping
Frequency capping is a feature that limits the number of times a particular ad item will be delivered to a single user, within a specified period. In simpler terms, it decides how many times a user...
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Creatives on Sevio AdManager
A creative is an ad delivered to users on a webpage, app, or other digital platform. On Sevio AdManager, creatives can be either static or dynamic (in the form of banners or natives). To serve a...
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Setting up a Campaign
After successfully adding an advertiser to your account, you can proceed to create a campaign for that advertiser. Navigate to the Advertisers tab in the left-hand menu. Select an advertiser. Acce...
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Campaign Assets Explained
Campaign assets are digital advertising content that is part of a larger ad campaign. On Sevio AdManager, this could include static images (such as .jpg or .png) or HTML/JavaScript creatives. Campa...
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Audience Targeting
Audience targeting is the process that allows you to segment your advertisers' target audience so that you can deliver the most relevant ads to the right people. It's a crucial ad serving feature t...
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Assigning Campaigns to Ad Zones
After setting up your inventories, ad zones, and creating a campaign, the next step is to link that campaign with your website’s ad zone(s). The importance of assigning Ad Zones An ad zone is the a...