Ad Manager Reports Simplified

There are 4 types of reports you can generate in Sevio’s AdManager:

  1. General Reports
  2. Inventory Reports
  3. Campaign Reports
  4. Ad Item Reports

Each report gives you insight into your website performance, helping you better understand what performs best in terms of revenue generation.


Here are the metrics that you will find in every report:

  • Impressions
  • Viewable
  • Viewable Ratio
  • Clicks
  • CTR (Click-Through Rate)
  • eCPM (Estimated Cost per Mille)
  • Estimated Earnings

However, each report is generated based on one key metric:

  • General Reports are generated based on Date, helping you see the day-to-day performance of your website.
  • Inventory Reports are generated based on Inventory, giving you an insight into which of your inventories are performing the best.
  • Campaign Reports are generated based on Campaign, helping you understand which campaign has the best performance.
  • Ad Item Reports are generated based on Ad Items, giving you in-depth insights about your website monetization.
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