Bogdan Cretu
Articles
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Audience Targeting
Audience targeting is the process that allows you to segment your advertisers' target audience so that you can deliver the most relevant ads to the right people. It's a crucial ad serving feature t...
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Frequency Capping
Frequency capping is a feature that limits the number of times a particular ad item will be delivered to a single user, within a specified period. In simpler terms, it decides how many times a user...
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Ad Serving Limit
The ad serving limit is a mechanism publishers implement to temporarily restrict the number of ads shown from a particular advertiser, domain, or app. Types of Ad Serving Limits There are 2 types ...
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Pricing Models Explained
Our Ad Manager offers 3 pricing models to choose from: CPM (Cost-per-Mille, also called Cost-per-Thousand Impressions) - This is the most common model where the publisher gets paid for every one t...
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Setting up a Campaign
After successfully adding an advertiser to your account, you can proceed to create a campaign for that advertiser. Navigate to the Advertisers tab in the left-hand menu. Select an advertiser. Acce...
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Ad Item Weight Explained
Ad Item Weight helps determine which ad to show when there are ads with the same priority. You can assign weights between 1 and 100. The higher the weight, the more often the ad will appear. For in...
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Ad Item Priority Explained
Ad Item Priority determines the order in which ads are displayed on your website or app. It assigns a priority level to each ad item, ensuring that ads with higher priority are shown more frequentl...
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Adding Ad Items to a Campaign
An ad item is a specific piece of ad inventory that represents data required for the ad to be delivered and measured. Each ad item contains information such as: Schedule & Pricing: When will the ...
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Assigning Campaigns to Ad Zones
After setting up your inventories, ad zones, and creating a campaign, the next step is to link that campaign with your website’s ad zone(s). The importance of assigning Ad Zones An ad zone is the a...
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Adding an Advertiser
Adding advertisers is an integral part of managing your ad delivery, as it helps you allocate campaigns to specific entities. You can add new advertisers to the platform either through User Privile...